Dubbed “Quality Assurance: Extensive Tests”, a new one-minute video made by Samsung shows a Galaxy S7 Edge being put through a barrage of tests, including being dropped, bent, drenched in water and operated under extreme temperatures.
In between these torture tests, text explains that “our
All of which, clearly, is an attempt to rebuild trust in the brand, as the launch of the Galaxy S8 looms ever closer.
Make or break
Samsung likely has more riding on this phone than any previous handset, as not only is it a flagship, but the company will be looking to make up some of the lost earnings from the Note 7.
It could also be a make or break moment for the brand, where the company either rebuilds its reputation, or - if the S8’s launch isn’t buttery smooth - damages it beyond repair.
Convincing the public that the phone won’t explode in their pocket, as this video clearly aims to do, is just half of that battle. The other half is actually making sure it doesn’t.
But there’s evidence Samsung’s working on that too, from the 8-point battery safety check it announced it would be implementing, to reportedly keeping the battery size relatively small for safety reasons. So it seems the firm isn’t taking any chances, the question now is whether would-be buyers will take a chance on Samsung.
- Before the S8 we'll probably get the LG G6
Contribute to TechradarWrite for Us
FROM THE WEB
10 army heroes and their extra ordinary tales of bravery
10 people most affected by Modi’s anti-black money campaign
10 most anticipated Bollywood movies of 2017
10 Bollywood actresses who are also former Miss India
Top 10 most Googled Bollywood actresses of 2016
MORE FROM TECHRADAR
Apple’s new mystery device spotted yet again at the FCC
Google pushing Chrome to be a hub for web-based VR content
Tim Cook wants companies to come together to fight fake news
Apple’s next-gen iPhone might cost over $1000
Best Android phone - which should you buy? - Techradar India