Why Galaxy S8 can possibly rule the flagship segment in India

As long as it doesn't blast

By Sudhanshu Singh | Apr 20, 2017, 03.51 PM IST
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Samsung has always tried to stay a step ahead when it comes to technology in its products. There is just one name that has earned enough reputation to stand tall against Apple iPhones, and that's the Galaxy S series from Samsung.

Recovering from the damage done after the Galaxy Note 7 debacle is not as easy as Samsung made it look. With their latest smartphones—Galaxy S8 and the Galaxy S8+, the company has assured the top spot in flagship segment in Indian market. The Galaxy S8 will compete against the likes of Apple iPhone 7, Google Pixel and other flagships from Sony, LG and HTC. 

Apart from the products, there are several other things that prove to be crucial to make a smartphone successful. Let's find out the key factors favoring the success of the Galaxy S8 in India.

Read: Samsung Galaxy S8 Hands On: Hard to get over that beauty

Justified price
We have seen a lot of smartphones that are good but are ignored by the consumers due unjustified pricing. We can take the case of LG V20, HTC 10 or Xiaomi Mi 5 as examples. Despite being impressive piece of technology, these smartphones were not considered by masses due to their price at the time of launch. On the other hand, we can take an example of OnePlus 3T for being the best smartphone because of its apt price.

Samsung has priced the new Galaxy S8 at Rs 57,900, which is very close to the the price of the iPhone 7 and Pixel from 2016. By the time Apple will launch its next iteration of iPhone, Galaxy S8's price will take a dip and will compete with a more compelling price tag. 

Perfect timing
Launching a smartphone earlier than the competitors has its own pros and cons. It depends on how your product performs while others are preparing to launch theirs. Huawei P10, LG G6, Samsung Galaxy S8, and Sony Xperia XZ Premium are the major flagship smartphones launched internationally in 2017. While only Galaxy S8 has made it to India till now.

Galaxy S8 surely looks like a better player among the launched flagships and Samsung has a lot of time to make an impression on the market to cut down probable iPhone and Pixel buyers. Both the smartphones will be launched at the end of the year helping Samsung to lead the market till then. 

Read: Galaxy S8 is here: Should you still wait for iPhone 8?

Solid innovation
From what we have learned from the past, we can say that having the best hardware specifications is not enough for a successful smartphone. Innovation is something that turns a good product into a great product. Innovation could be in the design department, software, hardware components or any such addition.

The Galaxy S series has shown a consistency in terms of innovation; notably after Galaxy S6. The Galaxy S7 Edge had a major improvement in the camera, design and software department. Continuing the same run, the Galaxy S8 has killed it with some amazing design changes, new display, and features like DeX, Bixby, new Gear VR or the Gear 360.

These innovative upgrades play a vital role to set the smartphone apart from the crowd. Apple has received a lot of backlash for the lack of innovation on its iPhone 7, so Apple is in a dire need to bring something new this time to take on the Galaxy S8.

Galaxy S7’s Legacy
I agree that Samsung had a tough time by the end of 2016, but we cannot ignore the applauds that Galaxy S7 received. There were hardly any competitors to beat Galaxy S7’s camera game in 2016. Not just the camera, the smartphone has received praises from many for its design, performance and features. Aided by the reputation build by the Galaxy S7 Edge, its successor will have an added advantage to battle the competition.

Also Read: Samsung launches Galaxy S8, S8+ in India: Here is everything you need to know

These are some of the reasons that will definitely help Samsung to make a comeback after Note 7 debacle. However, it remains to be seen as to how consumers embrace the newly launched smartphone.

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