Flock is targeting 1 million user mark by next year

The Indian Slack

By Mastufa Ahmed | Oct 31, 2016, 02.05 PM IST
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How is the enterprise messaging tool evolving to meet the changing needs of organizations?
Flock is a team messenger that simplifies communication and help boost organizational productivity. Packed with features and a slick, easy to use interface, Flock is the tool for organizations looking to move to a real-time communication model. Flock takes your most used apps and services at work, and allows you to integrate them into a single platform to make you more efficient with your organizational tasks.

Features of Flock
• Direct and group messaging
• File sharing and having the entire company’s directory at your fingertips
• Video conferencing
• Screen sharing
• Conducting polls
• Secure messaging
• Linked across all devices
• Manage tasks with to-do’s and reminders and much more

Flock has recently launched few more features such as Teams on Flock and Mailcast app that have made Flock the choice of many teams for seamless communications. These new features will set Flock apart from all its competitors and place flock in the elite league when it comes to enterprise messaging.

Flock plans to reach one million user mark by next year! What are your top areas of investment moving forward?
We are going to rely majorly on our marketing and PR efforts to reach out to our potential users. We will be participating in more events and conferences. We are also planning to create our own series of events and hackathons. Apart from product innovation, we will spend a considerable amount on marketing.

What are your top challenges and your strategies to deal with them?
I don’t see it as a challenge. Team messaging is relatively a new category. Potentially, enterprise messaging app category is a billion plus users market, globally. However, the current combined user base (between all players) is around 3 – 5 million only.

Can you give me an overview of your growth globally and in India?
We have around 25,000 companies using Flock globally. Majority of our users are from India and the US and most of our users are using the free version now. We have around 40,000 to 50,000 daily active users.

What are the top reasons why your organisations use Flock?
Our users include Whirplool, Accenture, Victorinox, Yepme and much more. Here is an account of why organizations leverage our tool and how the tool helps them boost organizational productivity.

Arihant Capital – a financial services company: “In comparison with Skype, Facebook messenger or other apps, Flock takes less bandwidth. And it's the main reason why we are using it,” Dipak Rout, IT Head Arihant Capital.

Yepm e – Online fashion apparel store: “Flock has helped in making faster decisions and increased the speed of execution. We are a fast fashion company enabled by technology and tools like Flock can certainly help us,” Vivek Gaur, Founder & CEO.

1mg - a consumer healthcare company: “I'm one of the power users of Flock here at 1mg. Flock is convenient and real time and is making communication seamless and easy. My entire team today is on Flock.” Prashant Tandon, CEO, and Co-Founder, 1mg.

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