Gartner sees growing opportunity for voice-driven devices
There were nearly 7 billion phones, tablets and PCs in use in the world by the end of 2016. However, Gartner does not expect any growth in shipments of traditional devices until 2018, when a small increase in ultramobiles and
"The global devices market is stagnating. Mobile phone shipments are only growing in emerging Asia/Pacific markets, and the
"As well as declining shipment growth for traditional devices, average selling prices are also beginning to stagnate because of market saturation and a slower rate of innovation," added Atwal. "Consumers have fewer reasons to upgrade or buy traditional devices. They are seeking fresher experiences and applications in emerging categories such as head mounted displays (HMDs),
"People in emerging markets still see smartphones as their main computing device and replace them more regularly than mature markets," said Atwal.
Device vendors are increasingly trying to move into faster-growing emerging device categories. "This requires a shift from a hardware-focused approach to a richer value-added service approach," said Atwal. "As service-led approaches become even more crucial, hardware providers will have to partner with service providers, as they lack the expertise to deliver the service offerings themselves," he added.
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